Covid-19 and Beauty Blogging
It’s fair to say we are all experiencing a period of uncertainty and I truly do hope that if you are reading this, you are keeping both safe and well. If you are a front line worker, thank you in advance for all that you have and will do.
In the midst of the Covid-19 epidemic it’s easy to assume that some content creators are not taking the virus seriously. I can’t speak on behalf of everyone but for me this couldn’t be further from the truth. I live in fear of what the coming days, let alone weeks may bring and have never truly experienced anxiety quite like it – I’m sure many others feel exactly the same, perhaps you do too?

As with many industries, blogging and beauty are unstable at the best of times – never mind in the midst of a full blown pandemic. Now isn’t the time to feel sorry for myself, nor add to the confusion, so rather I’m going to keep on blogging – if only to quell my own boredom and cling onto a little normality via routine.

Will there be constant updates? 

Will there be lots of new launches and exciting news? 
I think it is safe to say that this won’t be the case and as such I (and others in a similar position) will have to become creative in my content creation and delivery. I’ve also made the decision that now is not the time to be shopping online for frivolous purchases on my part, nor will I be accepting any press samples throughout this period. This is in the hope that others will follow suit and we can in some, small capacity lessen the load on the postal workers and brands/PR’s working from home; I think we can all agree that sending out lipsticks to the press and blogger circles falls under an unnecessary journey!

Admittedly all of the above is no bad thing, in fact it could be what the industry needs. For far too long it’s been about numbers and flashy photography; perhaps now we can go back to the bare-bones and rediscover what Blogging used to be about – community and a sense of escapism? However if pretty content is what that takes your mind off of everything that is currently unfolding, play on just don’t jeopardise yours nor anyone else’s health i

n doing so.

Words for once fail me, so I’ll wrap this up and resume normal content going forth. Take care of yourself, loved ones and do what you need to do to get through this tough period.



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