I loved these matte liquid lipsticks by Physicians Formula when they first came out a couple years ago, but I gotta give ’em a quick shout-out again because I wore the magenta shade the other day and dang! — the wear time is INSANE.
I had Magentle Formula on for six hours, and no joke, it barely budged, and that was after lunch, snacks, multiple cups of caffeinated beverages (EARL GREY IN THE HOUSE, YO), and three big cups of water.
Right now they’re on sale on the Physicians Formula website for $5.52 (originally $8.49)! A few shades are sold out, but most are still there.
Hmmm, now that I think about it, they’re discounted on multiple sites ($4.29 at Ulta and $5.39 at Target), which makes me a little nervous because sometimes that means a brand is phasing a product line out. I hope that’s not the case, since this liquid lippie is one of the best I’ve tried from any drugstore line. It’s non-drying, super smooth, loaded with pigment, and fades evenly and smoothly. No funny flavor or scent, either, and because it’s Physicians Formula, it’s also hypoallergenic, fragrance free, paraben free and cruelty free.